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Lab Grown Diamonds Surge as Younger New Zealanders Demand Transparency

Luxury is being redefined by consumers under 35. Beauty and craftsmanship still count, but younger New Zealanders increasingly expect transparency, responsible practice and real value built into the purchase. Iris Arnold, founder and Global CEO of Novita Diamonds, argues that this generational shift is exactly why lab grown diamonds have moved into the jewellery mainstream.

By Auckland News Desk · 3 August 2026 · 4 min read

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